avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Strategy

Using Brand Communities To Fight Low Cost Rivals

By

Using Brand Communities To Fight Low Cost Rivals

Classic business strategy proposes three equally viable ways to create customer value and achieve competitive advantage – operational excellence, product leadership, and customer intimacy.

Read More
Brand Management

5 Ways To Exploit Amazon’s Brand Weakness

By

5 Ways To Exploit Amazon’s Brand Weakness

Amazon is the leader in retail innovation, yet it lags when it comes to sustainability.

Read More
Brand Identity

Brand Identity Defined

By

Brand Strategy Brand Identity Zappos Tony Hsieh

In The Great Gatsby, F. Scott Fitzgerald writes, “Personality is an unbroken series of successful gestures.” Similarly, a brand is the result of an unbroken series of consistent gestures, encompassing both what it does and how it does it.

Read More
Branding & Leadership

Brand Threat: The Out-Of-Touch CEO

By

Brand Threat: The Out-Of-Touch CEO

“Bank of America Corp. is scrapping its plan to charge a $5 monthly fee for making debit card purchases after an uproar and threatened exodus by customers.” –Bloomberg, 11.1.11

Read More