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Airline Brand Strategy

Airline Brand Strategy: A Focus On Women

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Airline Brand Strategy: A Focus On Women

In a recent post on airline brand differentiation I shared insight into the creation of Song Airlines, Delta’s high touch-low cost airline subsidiary, a first of its kind airline brand developed to attract primarily women to its leisure destinations.

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Airline Brand Strategy

Brand Strategy: Differentiating An Airline

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Remarkably, even though Song Airlines (Delta’s high-touch low-cost subsidiary) was folded back into Delta in Mid 2006, I still get several comments each month from former customers and employees about what a great brand it was.

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