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Author Archive

Business Strategy

How Amazon Wins By Utilizing Other People’s Work

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How Amazon Wins By Utilizing Other People's Work

Original ideas are in short supply. However, anyone can fill a toolbox with existing great ideas and learn how to apply the right ones at the right moments. When I was a consulting partner at Arthur Andersen, I knew someone else had created a methodology, tool, proposal, or analysis that could get me going. I just needed to know how to find it.

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Brand Management

How Narratives Improve Ideas And Decisions

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How Narratives Improve Ideas And Decisions

The single biggest problem in communication is the illusion that it has taken place. ~ George Bernard Shaw

How do Amazon’s leaders decide what to do and what not to do? How do they develop ideas and rationalize them? Much the same way they hire the best people. They use the narrative process to answer these questions and to capture and explain their ideas.

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Brand Innovation

How Amazon Thrives On Being Misunderstood

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How Amazon Thrives On Being Misunderstood

What are Amazon’s greatest innovations? Drones? Cloud computing? Echo and Alexa? These are impressive; some are even revolutionary. However, I believe Amazon’s greatest innovations are the ones that have changed the basics of competing to the point where they now sound mundane.

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