Is the new Kaepernick 30th Anniversary Just Do It Campaign a smart move for the Nike brand? In this age of polarization and change, every brand owner should find Nike’s decision worth analyzing.
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One of the most influential innovators in psychology was the American psychologist and philosopher Abraham H. Maslow (1908-1970), who developed a transpersonal theory of human needs.
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How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business.
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All corporations are operating in a hyper-critical climate today. Public cynicism about corporations and authority figures in media, entertainment, politics and religion is at an all-time high.
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Understanding the intangibles that govern the strength of your brand’s relationship with consumers enables you to continually refocus and optimize product and service offerings, brand value and experience ultimately improving consumer relationships.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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