Plato’s “theory of forms” or “theory of ideas” proposes that nonphysical forms or ideas represent the essence of reality. In other words, before a thing exists, there is the idea of the thing.
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If the relationship between a company and its customers is based upon respect and regard, if it’s based upon truth, trust, and transparency, then an authentic “friendship” or even “love” can form.
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How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business.
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Brand strategists think about the future because it’s their job to figure out what their organization ought to be doing today that will most likely result in achieving desired business goals (sales, margin and profit) and brand positioning goals tomorrow.
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More and more, brands are finding their way to the intersection of brand and entertainment, adopting Hollywood’s tools and techniques that lead to blockbuster story brands. Rightfully so in an attention economy that rewards brands that are both meaningful and interesting.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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