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Author Archive

Brand Management

Brand Transformation And Self-Awareness

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Brand Transformation And Self-Awareness

Human consciousness is crossing a threshold that may be as mighty as the one from the Middle Ages to the Renaissance. People are hungering after experiences that feel true on the inside, after so much hard work mapping the outer spaces of the physical world. They’re gaining courage to ask for what they need, living interconnections, a sense of individual worth and shared opportunities.

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Brand Storytelling

5 Critical Attributes For Successful Brand Stories

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5 Critical Attributes For Successful Brand Stories

Developing an inspirational brand vision can be challenging to achieve because of a common set of obstacles. In many companies, reward systems are set up around product line P&L responsibilities, not around nurturing a higher-level brand vision and company identity.

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Brand Storytelling

Applying Hollywood Story Techniques To Brands

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Applying Hollywood Story Techniques To Brands

Businesses require many kinds of writing to address a variety of situations with different audiences. Many people handle different writing specialties, from law to accounting, public relations, sales, advertising, promotions, corporate communications, investor communications, and others, but whose job is it to articulate and craft the brand story, which provides the bridge for consumers to cross into your world?

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Brand Management

Solving Brand Challenges With The Paradox Process

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Solving Brand Challenges With The Paradox Process

The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges.

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Brand Meaning

Meaning Is The Bridge Every Brand Must Build

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Meaning Is The Bridge Every Brand Must Build

Consider for a moment how a Scrabble box full of single letters, lacks the quality of poetry, but if those letters are arranged in a certain way, they can then produce a poetic effect. It is the ordered relationships between the letters that create the identity of poetry.

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