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Author Archive

Advertising

Advertising: Still The Business Of Interruptions?

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Advertising: Still The Business Of Interruptions?

Laura helped build some of the most successful brands on the planet. Brands that you have in your cupboards right now. She worked for one of the world’s largest consumer packaged goods companies.

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Brand Loyalty

How Simplicity Drives Brand Loyalty

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How Simplicity Drives Brand Loyalty

Studies about brand behavior have become increasingly popular as companies seek out ways to compete in the modern marketing ecosystem.

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Brand Management

How Reciprocity Strengthens Brands

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How Reciprocity Strengthens Brands

A psychological phenomenon known as reciprocity is a powerful inclusion to the brand marketing toolkit.

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Brand Management

Brands Must Replace Friction With Empowerment

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Brands Must Replace Friction With Empowerment

Friction is the difference between the way things are and the way they should be. It’s the big things that prevent us from being who we want to be. It’s the little things that prevent us from doing what we want to do.

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Brand Management

Leading Brands Remove Life’s Frictions

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Leading Brands Remove Life's Frictions

Macro friction is at the category level. Micro friction is at the brand level. As in economics, friction can be categorized into macro and micro.

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