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Building Brands In The Middle Of The Sales Funnel
By Jeff RosenblumEffective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your mid-funnel metrics are weak.
Read MoreWinning brands stand for something bigger than a great product and more meaningful than entertaining advertisements. It all starts with leadership.
Read MoreEngaging an audience is vital. NASA learned about the importance of engaging teams in the hardest of ways.
Read MoreLaura helped build some of the most successful brands on the planet. Brands that you have in your cupboards right now. She worked for one of the world’s largest consumer packaged goods companies.
Read MoreStudies about brand behavior have become increasingly popular as companies seek out ways to compete in the modern marketing ecosystem.
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