Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your mid-funnel metrics are weak.
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Winning brands stand for something bigger than a great product and more meaningful than entertaining advertisements. It all starts with leadership.
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Engaging an audience is vital. NASA learned about the importance of engaging teams in the hardest of ways.
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Laura helped build some of the most successful brands on the planet. Brands that you have in your cupboards right now. She worked for one of the world’s largest consumer packaged goods companies.
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Studies about brand behavior have become increasingly popular as companies seek out ways to compete in the modern marketing ecosystem.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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