By going “lean” long before it became a movement, we developed a cohesive model that has helped our clients and will hopefully help you, too.
NEW THINKING
NEW THINKING
By going “lean” long before it became a movement, we developed a cohesive model that has helped our clients and will hopefully help you, too.
In the early days of MapQuest, which had the largest share of online mapping services in the US (and is now second to Google Maps), the conventional wisdom was that consumers wanted to see maps of the world—but it didn’t take long to learn that they wanted directions along with maps.