Luxury BrandingThe Anti-Laws Of Luxury Marketing #21 Jean-Noel KapfererOctober 24, 20121 min#21 Do not look for consensus.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #20 Jean-Noel KapfererOctober 12, 20123 min#20 Do not hire management consultants.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #19 Jean-Noel KapfererOctober 9, 20122 min19. Do not test.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #18 Jean-Noel KapfererNovember 16, 20092 min#18. Don’t relocate your factories.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #17 Jean-Noel KapfererNovember 10, 20092 min#17. Cultivate closeness to the arts.CONTINUE READING