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Luxury Branding

How Growth Creates Problems For Luxury Brands

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How Growth Creates Problems For Luxury Brands

Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.

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Luxury Branding

The Business Model Of Luxury Brands

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The Business Model Of Luxury Brands

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #24

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#24  Just sell marginally on the Internet.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #23

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Luxury Brand Strategy Rodeo Drive

#23 Do not look for cost reduction.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #22

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Brand Strategy Alienware

#22 Do not implement group synergies.

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