It’s counterintuitive, but people don’t really want unlimited choices because “too much of everything” has turned making a choice into a painful undertaking. Just why is it that making choices can be so paralyzing?
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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