While no one has the real number, it has been estimated that management consulting has a global market of more than $50 billion. Consultants are drawn to money like bees to honey.
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Jack Trout, Author at Branding Strategy Insider - Page 3 of 22
My ex-partner Al Ries and I rarely disagree, but we do part company on his Branding Strategy Insider blog post titled “GM Appointment Shows No Respect For Marketing“. In my estimation this move supports what Dave Packard of Hewlett-Packard once said: “Marketing is too important to be left to the marketing people.”
The failure to understand the simple truth that marketing is a battle of perceptions trips up thousands of would-be entrepreneurs every year.
Much, and I mean much, has been written about the General Motors crisis. Some claim it’s hopeless. Others say there’s a chance that things will work out in time. No one writes about the fact that success or failure will not revolve around the GM brand.
Marketing people, and the minds of the people they are trying to influence, are often in conflict.