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Author Archive

Brand Culture

Brand Culture Drives Apple Store Success

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Brand Culture Drives Apple Store Success

If you’re looking for a “job,” Apple doesn’t want you. Apple prefers to hire people who hear a “calling” to apply.

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Brand Management

The Intersection Of Brand And Talent

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The Intersection Of Brand And Talent

Your brand management and talent management approaches are two of the most powerful levers at your disposal in driving tangible, measurable improvement to the performance of your business.

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Brand Strategy

Modern Brands Cannot Compromise Their Meaning

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Modern Brands Cannot Compromise Their Meaning

Transaction brands sprang from industrialism and its commercial consumer culture. The focus was on the material benefits for consumers and users. Industry produced new products using economies of scale.

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Brand Management

Employer Brand Strategy And Talent

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Employer Brand Strategy And Talent

A 2012 LinkedIn White Paper, ‘Why Your Employer Brand Matters’, found that a strong employer brand (as indicated by an individual having a positive impression of a company) is twice as likely to be linked to job consideration as a strong overall brand.

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Brand Management

The Case For Purpose Driven Brands

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The Case For Purpose Driven Brands

What evidence is there that Purpose-driven brands do any better than others?

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