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Author Archive

Brand Management

Why Habits Build Business And Brands

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Why Habits Build Business And Brands

Habits are good for business. In fact, many industries could not survive without them. The incentive systems and business models of the companies that make habit-forming products require someone gets hooked. Without consumer habits, these habit-forming businesses would go bust.

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Brand Marketing

How Distinctive Brand Cues Are Formed In The Mind

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<img class="alignnone size-full wp-image-13061" src="https://www.brandingstrategyinsider.com/images/2016/12/How-Distinctive-Brand-Cues-Are-Formed-In-The-Mind quick weight loss diet plan.jpg” alt=”How Distinctive Brand Cues Are Formed In The Mind” width=”600″ height=”365″ />

The purpose of our communications, particularly in business, is to have people eventually act on something we say.

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Brand Innovation

How Habits Create The Ultimate Brand Advantage

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How Habits Create The Ultimate Brand Advantage

MBAs are taught that a business is worth the sum of its future profits. This benchmark is how investors calculate the fair price of a company’s shares.

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Brand Culture

Brand Culture Drives Apple Store Success

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Brand Culture Drives Apple Store Success

If you’re looking for a “job,” Apple doesn’t want you. Apple prefers to hire people who hear a “calling” to apply.

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Brand Management

The Intersection Of Brand And Talent

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The Intersection Of Brand And Talent

Your brand management and talent management approaches are two of the most powerful levers at your disposal in driving tangible, measurable improvement to the performance of your business.

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