avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Storytelling

10 Keys To Memorable Brand Storytelling

By

10 Keys To Memorable Brand Storytelling

Ultimately, all memories include some combination of sensory elements, contextual details, cognitive processes involved when that memory was formed, abstract concepts, and meaning.

Read More
Brand Management

The Six Attributes Of Human-Centric Brands

By

Building The Six Attributes Of Human-Centric Brands

Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing.

Read More
Brand Management

How Brands Create Value For Customers

By

How Brands Create Value For Customers

In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?

Read More
Brand Management

9 Benefits Of Building Strong And Admired Brands

By

9 Benefits Of Building Strong And Admired Brands

The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition.

Read More
Brand Management

How Connectivity Is Revolutionizing Marketing

By

How Connectivity Is Revolutionizing Marketing

We have always believed that the word marketing should be written as market-ing.

Read More