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Author Archive

Brand Strategy

How Conventional Strategies Enable Failure

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Battle of Somme Strategy

From July 1st to November 18th 1916 raged one of the bloodiest battles in human history resulting in the deaths and injuries of over one million men. Around five miles of enemy territory was gained at a shameful cost.

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Brands and Discounts

How Brands Can Minimize Discounts

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How Brands Can Minimize Discounts

Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services.

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Co-Creation

Complete Co-Creation Defined

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Complete Co-Creation Defined

What is complete co-creation and what is it not?

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Brand Culture

Building Brands On Cultural Values

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Building Brands On Cultural Values

If you talk about uncertainty, humility, and market feedback long enough, you’re sure to crash headfirst into the legend of Steve Jobs.

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Brand Research

Brand Insights From The Deepest Level Of The Mind

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Brand Insights From The Deepest Level Of The Mind

In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.

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