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Author Archive

Brand Management

The Six Attributes Of Human-Centric Brands

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Building The Six Attributes Of Human-Centric Brands

Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing.

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Brand Management

How Brands Create Value For Customers

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How Brands Create Value For Customers

In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?

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Brand Management

9 Benefits Of Building Strong And Admired Brands

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9 Benefits Of Building Strong And Admired Brands

The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition.

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Brand Management

How Connectivity Is Revolutionizing Marketing

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How Connectivity Is Revolutionizing Marketing

We have always believed that the word marketing should be written as market-ing.

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Brand Management

What The Best Brands Will Do In 2017

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What The Best Brands Will Do In 2017

Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.

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