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Author Archive

Brand Protection

Brand Owners Guide To Copyright Protection

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Brand Owners Guide To Copyright Protection

Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not.

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Brands and Discounts

How Brands Can Minimize Discounts

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How Brands Can Minimize Discounts

Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services.

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Co-Creation

Complete Co-Creation Defined

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Complete Co-Creation Defined

What is complete co-creation and what is it not?

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Brand Culture

Building Brands On Cultural Values

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Building Brands On Cultural Values

If you talk about uncertainty, humility, and market feedback long enough, you’re sure to crash headfirst into the legend of Steve Jobs.

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Brand Research

Brand Insights From The Deepest Level Of The Mind

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Brand Insights From The Deepest Level Of The Mind

In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.

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