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Author Archive

Brand Identity

The Process Of Credibility-Based Logo Design

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The Saul Bass-Approved Method of Credibility-Based Logo Design

Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Kleenex, Continental Airlines (circa 1968), United Way, and United Airlines, Rockwell International to name just a few.

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Brand Management

4 Ways Brands Use Psychology To Win Customers

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4 Ways Brands Use Psychology To Win Customers

Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established stronger customer habits than you have, you’re in trouble.

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Brand Culture

Developing A Strong Brand Culture

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Developing A Strong Brand Culture

Most organizations neglect the importance of developing a strong brand culture before communicating their value to the outside world.

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Brand Strategy

Defining Your Audio Brand Strategy

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Defining Your Audio Brand Strategy

We’ve said goodbye to the silence of pages, flipcharts, point-of-sale materials and most products. Savvy marketers realize those have been replaced by the audio-enabled world of mobile videos, apps, YouTube, and digital signage. And now, the Internet of Things, connecting the cloud to everything from refrigerators to projectors to vehicles to industrial products.

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Brand Strategy

Strategy Is Not About The Competition

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Strategy Is Not About The Competition

The concept of strategy originates in war, where the objective is to destroy the enemy. In business, if the enemy is your competitor, then the objective of strategy must be to crush the competition.

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