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Author Archive

Brand Management

How Connectivity Is Revolutionizing Marketing

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How Connectivity Is Revolutionizing Marketing

We have always believed that the word marketing should be written as market-ing.

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Brand Management

What The Best Brands Will Do In 2017

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What The Best Brands Will Do In 2017

Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.

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Brand Management

Why Habits Build Business And Brands

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Why Habits Build Business And Brands

Habits are good for business. In fact, many industries could not survive without them. The incentive systems and business models of the companies that make habit-forming products require someone gets hooked. Without consumer habits, these habit-forming businesses would go bust.

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Brand Marketing

How Distinctive Brand Cues Are Formed In The Mind

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How Distinctive Brand Cues Are Formed In The Mind

The purpose of our communications, particularly in business, is to have people eventually act on something we say.

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Brand Innovation

How Habits Create The Ultimate Brand Advantage

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How Habits Create The Ultimate Brand Advantage

MBAs are taught that a business is worth the sum of its future profits. This benchmark is how investors calculate the fair price of a company’s shares.

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