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Author Archive

Brand Marketing

5 Strategies For Marketing To Generation Z

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5 Strategies For Marketing To Generation Z

Born between 1996 and 2011 (approximately), Generation Z may not have reached full maturity, but they are sophisticated and nuanced in how they approach their world.

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Brand Management

How Brands Win With Gamification

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How Brands Win With Gamification

A powerful social engagement strategy to boost engagement is to integrate elements of gamification into your marketing, social media, community and other digital brand experiences.

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