Every business and brand is unique. They all have their own processes, efficiencies, culture and values. The origins of many brands is traced back to providing a solution that didn’t exist to a problem or unlocking a mystery for people.
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Geoffrey Colon, Author at Branding Strategy Insider - Page 3 of 9
What if? That is the question you need to ask and answer—multiple times every single day. The solution to every marketing problem begins with this question.
Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs.
It’s important to realize why the world of marketing is disruptive at this point of the 21st Century.
In our world of abundant solutions it is becoming more difficult to position brands.