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Author Archive

Brand Management

How Brands Can Defend Against Disruption

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How Brands Can Defend Against Disruption

Brands with the mindset of evolve, innovate and disrupt, are best suited to defend themselves against the overthrows and revolutions on the horizon.

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Brand Management

Recognizing Brand Disruption

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Recognizing Brand Disruption

Every business and brand is unique. They all have their own processes, efficiencies, culture and values. The origins of many brands is traced back to providing a solution that didn’t exist to a problem or unlocking a mystery for people.

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Brand Management

Why Mainstream Marketing Is Stagnating

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Why Mainstream Marketing Is Stagnating

What if? That is the question you need to ask and answer—multiple times every single day. The solution to every marketing problem begins with this question.

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Brand Marketing

Why MFA’s Are Better Marketers Than MBA’s

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Why MFA's Are Better Marketers Than MBA's

Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs.

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Disruption Marketing

Disruptive Marketing Defined

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Disruptive Marketing Defined

It’s important to realize why the world of marketing is disruptive at this point of the 21st Century.

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