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Author Archive

Brand Management

3 Reasons Why Your Brand Will Fail

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3 Reasons Why Your Brand Will Fail

Today I’m going to share something you will think is negative that is actually positive. It’s positive because it’s a learning lesson for all of us in what Geoffrey Moore eloquently called the “Crossing the Chasm” period of business history. Or what Peter Drucker noted was a movement from the industrial economy into the cognitive post-capitalist world.

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Disruption Marketing

The Age Of The Disruptive Marketer

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The Age Of The Disruptive Marketer

The creative imagination is more important than ever now because right before our very eyes we are transitioning to what Peter Drucker called a “post-capitalist economy.”

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Brand Management

How Brands Can Defend Against Disruption

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How Brands Can Defend Against Disruption

Brands with the mindset of evolve, innovate and disrupt, are best suited to defend themselves against the overthrows and revolutions on the horizon.

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Brand Management

Recognizing Brand Disruption

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Recognizing Brand Disruption

Every business and brand is unique. They all have their own processes, efficiencies, culture and values. The origins of many brands is traced back to providing a solution that didn’t exist to a problem or unlocking a mystery for people.

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Brand Management

Why Mainstream Marketing Is Stagnating

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Why Mainstream Marketing Is Stagnating

What if? That is the question you need to ask and answer—multiple times every single day. The solution to every marketing problem begins with this question.

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