The ‘emotional’ revolution that has engulfed the marketing world is undeniable: brands are constantly seeking to win our wallets by way of our hearts.
NEW THINKING
The ‘emotional’ revolution that has engulfed the marketing world is undeniable: brands are constantly seeking to win our wallets by way of our hearts.
The last thing we need is another sermon on Apple’s success. It is the most valuable brand in the world according to WPP’s BrandZ ranking, climbed 21 spots to #35 on the Fortune 500, and has now usurped Microsoft on every conceivable metric of financial performance.