When Millward Brown Optimor partnered with Jim Stengel on his book, Grow, we sought to identify and decode those brands that generated the most financial value and built the strongest consumer relationships over the past decade.
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Eric Tsytsylin, Author at Branding Strategy Insider
In fields as diverse as medicine, physics, and archaeology, researchers are gods.
“Fools say they learn by experience. I prefer to profit by others’ experience.” – Otto Van Bismarck
Throughout his tenure as Apple’s CEO, Steve Jobs would often send personal messages directly to his customers.
The campaign that won Barack Obama the Presidency is often likened to a ‘master class’ in brand and marketing strategy.