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Author Archive

Brand Management

Brand IBM: Strategy, Rediscovery And Growth

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Brand IBM- Strategy, Rediscovery And Growth

When Millward Brown Optimor partnered with Jim Stengel on his book, Grow, we sought to identify and decode those brands that generated the most financial value and built the strongest consumer relationships over the past decade.

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Market Research

It’s Time To Redefine Market Research

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It’s Time To Redefine Market Research

In fields as diverse as medicine, physics, and archaeology, researchers are gods.

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Brand Culture

Brand Success And Brand Aligned Employees

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Brand Success And Brand Aligned Employees

“Fools say they learn by experience. I prefer to profit by others’ experience.” – Otto Van Bismarck

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Brand Management

A Lesson From Steve Jobs

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A Lesson From Steve Jobs

Throughout his tenure as Apple’s CEO, Steve Jobs would often send personal messages directly to his customers.

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Brand Management

For President Obama, A Lesson In Brand Building

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For President Obama, A Lesson In Brand Building

The campaign that won Barack Obama the Presidency is often likened to a ‘master class’ in brand and marketing strategy

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