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Author Archive

Brand Marketing

The Psychology Of Influencer Marketing

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The Psychology Of Influencer Marketing

For years, brands relied on actors, singers, athletes and other ‘traditional’ celebrities to endorse their products in commercials.

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Brand Growth

Embracing Culture To Drive Brand Growth

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Embracing Culture To Drive Brand Growth

Brands can no longer stand out by solely relying on clever ads and effective media placements. They must also be relevant in the rapidly evolving culture of consumers.

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Branding and Social Media

Aligning Brand Strategy And Influencer Marketing

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Aligning Brand Strategy And Influencer Marketing

In 2001, Emanuel Rosen published The Anatomy of Buzz, one of the first books dedicated to “Word of Mouth” marketing.

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Brand Insights

How Brands Win With Mindset Based Targeting

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How Brands Win With Mindset Based Targeting

In his recent book ‘Friction’, Jeff Rosenblum argues that the mid-funnel is often neglected by marketers, who are too worried with upper-funnel brand awareness and lower-funnel conversion tactics.

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Big Data

How Brands Can Best Leverage Data

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How Brands Can Best Leverage Data

2.5 Exabytes of data are produced everyday by internet users. That’s equivalent to 250,000 Libraries of Congress. With so many posts, pictures, reviews and videos at our disposal, we tend to think we already know everything we need to about our customers.

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