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Brand Strategy

3 Ways To Establish A Meaningful Brand

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3 Ways To Establish A Meaningful Brand

At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, marketers still need to reach the same brain.

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Building Emotional Connections

3 Triggers For Building Emotionally Charged Brands

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 3 Triggers For Building Emotionally Charged Brands

The latest wave of the Kantar Millward brown’s AdReaction study shows that Gen X, Y and Z are sick of advertising; 85% of them avoid ads and 34% of them use ad blockers.

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