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Author Archive

Brand Strategy

Using Improv To Build Brands

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Using Improv To Build Brands

With an abundance of data at their fingertips marketers try to analyze and optimize everything, from consumer journey touchpoints to media placements through clicks, page views and store visits.

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Brand Management

How To Create A Lifestyle Brand

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How To Create A Lifestyle Brand

Unlike a laundry detergent that merely promises to turn your clothes whiter than white, a lifestyle brand fulfills its consumers’ way of life.

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Small Business Branding

3 Ways To Grow Small Brands On A Limited Budget

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3 Ways To Grow Small Brands On A Limited Budget

Surrounded with world-renowned brands such as Amazon, Apple, Procter & Gamble and Netflix, we tend to forget there are over 28 million small businesses in America that create two-thirds of all new jobs.

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Brand Management

Building Brands On Ritual And Sacred Consumption

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Building Brands On Ritual And Sacred Consumption

Scott Galloway contends that Google is not a search engine, but rather an atheist God where we search, ask questions and hope for divine intervention.

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Brand Strategy

Using Glamour To Build Brands

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Using Glamour To Build Brands

For many of us, glamour is embodied by timeless icons such as Jacquie O., Marilyn Monroe, Grace Kelly or Cary Grant. Certain brands and products also became synonymous with these icon’s glamour: Rayban’s wayfarer, James Bond’s Aston Martin and Hermes’s Kelly bag.

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