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Author Archive

Brand Marketing

Value Tagging: A New Attention Model For Brands

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Value Tagging: A New Attention Model For Brands

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention.

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Brand Innovation

Strategic Thinking Is Convergent And Divergent

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Strategic Thinking Is Convergent And Divergent

Can you be both logical and creative when looking at how to solve a problem? I think yes. In fact, I say it is critical to the role of a strategist in a marketing agency.

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