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Brand Value & Pricing

How The Media Impacts Price Wars

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How The Media Impacts Price Wars

Wars always have casualties, but may not always have a winner. This also goes for business wars, particularly when successive price cuts have companies selling below cost.

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Brand Growth

The Essential Drivers Of Brand Growth

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The Essential Drivers Of Brand Growth

Growing your brand is a key objective of marketing managers, as strong brands make your company more money, faster and with less risk. They also help you attract the best employees, give you the best deals with channel partners and get the attention of financial investors. But how should you go about growing your brand?

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