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Author Archive

Brand Legacy

The Power Of Nostalgia In Advertising

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The Power Of Nostalgia In Advertising

As we age our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call “a longing for positive memories from the past.” In addition to time’s arrow, this desire for nostalgia is further intensified by society’s present circumstance of receding predictability and opportunity.

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Brand Marketing

Marketers Need To Better Understand Creativity

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Marketers Need To Better Understand Creativity

It can be said that creative advertising is like brain surgery. When advertising is artfully done it cures people of the status quo by activating neural circuitry.

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Advertising

Neuro-Marketing’s Limits And Advertising Creativity

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Loci

As a cognitive anthropologist, who some 20 years ago traded backpack and quinine for Dramamine and a Hartmann three-suitor, I consult with marketers to assess the base beliefs and longings of various publics. 

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