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Author Archive

Business Strategy

The Age Of Business Profits And Societal Impact

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The Age Of Business Profits And Societal Impact

During the late twentieth century, most leaders of global companies felt obliged to serve one master above others: investors. The game, they thought, was to maximize returns to shareholders, and they left it to governments and nongovernmental organizations (NGOs) to solve global warming, poverty, water scarcity, and other abiding societal problems.

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Brand Strategy

Personalization Strategy: Past, Present And Future

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Personalization Strategy: Past, Present And Future

“The future of marketing is bespoke everything,” wrote Amanda Mull in the Atlantic. The start-up Prose ships personalized hair-care prod­ucts made to order to customers who fill out a survey beforehand, while Care/of sells personalized nutritional supplements and Curology offers personalized skin-care concoctions.

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