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Derrick Daye, Author at Branding Strategy Insider - Page 2 of 105

The Resurgence Of Once Dormant Brands

Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves and reclaim their position in the market. Today on Branding Strategy Insider, we explore some notable examples of brands that...

Building A Business-Brand Within A Circular Economy

As businesses increasingly recognize the urgent need for sustainable practices, building a brand within a circular economy has become a key priority. The circular economy framework promotes resource efficiency, waste reduction, and the continual use of materials through closed-loop systems. Today on Branding Strategy Insider, we explore inspiring examples of companies that have successfully integrated circular economy principles into their brand and business strategies. One notable example is CHEP, a global supply chain solutions provider....

15 Of Marketing’s Most Influential Books

Today we’re sharing some of the most influential books in marketing, titles that hold immense significance due to their ability to shape and guide the way marketers approach business, communication, consumer behavior and brand management. These books serve as invaluable resources, offering insights into fundamental principles, strategies, and tactics that revolutionize marketing practices.

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