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Author Archive

Branding Conferences

Human-Centric Brands Cannot Be Automated

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Human-Centric Brands Cannot Be Automated

At the core of every brand is a reason for being — its purpose. Purpose is the difference that a brand makes in people’s lives, the answer to a human need, and when strong enough, the catalyst for lasting relationships. 

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Brand Culture Brand Strategy Workshops

Brand Culture Workshop

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Brand Culture Workshop

At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.

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Brand Management

25 Must Read Articles For Stronger Brands

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25 Must Read Articles For Stronger Brands

What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.

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Brand Management

Why Christmas Is The Envy Of Brands

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Why Christmas Is The Envy Of Brands

There is one brand that is the envy of them all. Christmas. Fueled by emotion it has no rival in terms of annual commercial success and its growth continues to accelerate.

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Branding Conferences

Building Human-Centric Brands

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Building Human-Centric Brands

The world needs the warmth of human-centric brands now more than ever. B2B and B2C brands that recognize this are quickly adopting human qualities to attract customers in the human-centric era.

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