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Branding: Just Ask...

The Impact Of Discounting On Brand Equity

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The Impact of Discounting On Brand Equity

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Stefanie, a VP of Marketing in Frankfurt, Germany who asks this question about about the impact of discounts on brand equity.

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Brand Differentiation

Brand Differentiation Is Limitless

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Brand Differentiation Is Limitless

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada who asks this about brand differentiation.

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Brand Growth

10 Ways Brand Licensing Drives Growth

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10 Ways Brand Licensing Drives Growth

When strategically executed, extending the brand via licensing is a well-proven growth strategy. Brand Licensing enables:

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Brand Strategy

Brand Strategies For Relevant Differentiation

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Brand Strategies For Relevant Differentiation

If properly designed, brands will promise relevant differentiated benefits to their target customers.

Carefully choosing the most powerful benefits will not only result in brand preference, but brand insistence. That is, the brand will be perceived to be the only viable solution for the customer’s need. Put another way, the customer will not pursue substitutes if the brand is not available. The brand establishes a consideration set of one.

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Common Brand Problems

The 50 Most Common Brand Problems

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The 50 Most Common Brand Problems

Awareness of the problems and challenges brands can encounter is an important step in maintaining a strong, healthy brand. So we set out to identify, analyze and solve the 50 Most Common Brand Problems faced by marketers today. Which ones are threatening your brand?

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