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Branding: Just Ask...

Brand Strategy vs. Brand Positioning

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Brand Strategy vs. Brand Positioning

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Mike, a Marketing VP in Chicago, Illinois who has this question about the relationship between brand strategy and brand positioning.

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Recession Marketing

6 Ways Brands Can Respond In A Recession

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6 Ways Brands Can Respond In A Recession

Some economists believe that markets are cyclical, others see them as random. But all agree that economics is about deciding what’s valuable, and in times of uncertainty people re-evaluate what is valuable in their lives and what is not.

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Branding: Just Ask...

The Benefits Of Optimizing Brand Architecture

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The Benefits Of Optimizing Brand Architecture

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers. Today we hear from Cathy, a VP of Marketing in Toronto, Canada who has this question about brand architecture strategy.

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Brand Strategy

The Brand Positioning Workshop

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Brands need three things to grow and lead today.

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Brand Value & Pricing

Brand Pricing Strategy Guidelines

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Brand Pricing Strategy Guidelines

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Simon, a Startup CEO in London, England who has this question about pricing strategies.

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