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Author Archive

Brand Management

Building Iconic Brand Associations

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Building Iconic Brand Associations

Once a brand is well positioned, the one enduring challenge that marketers face is making sure that everything associated with the brand is consistent in the minds of the target audience.

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Brand Marketing

25 Marketing Articles For A Changing World

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25 Marketing Articles For A Changing World

What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.

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Brand Management

The Business Case For Building Brands

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The Business Case For Strong Brands

In the managerial pecking order within most organizations, finance occupies a more central role than the flimsy business of marketing.

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Brand Strategy

The Future Is Reserved For Brands Who Can Stop

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The Future Is Reserved For Brands Who Can Stop

A critical question for leaders is, “When do you stop pouring resources into things that have achieved their purpose?”

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Branding Conferences

Brands Must Create Value In The Age Of Disruption

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Brands Must Create Value In The Age Of Disruption

Economics is about deciding what’s valuable.

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