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Branding: Just Ask...

10 Questions To Ask When Crafting Brand Stories

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10 Questions To Ask When Crafting Brand Stories

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lawrence a brand manager from Dallas, Texas who has this question about crafting brand stories.

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Branding Conferences

We Need People To Make Brands Work

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We Need People To Make Brands Work

In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said Bill Joy, that this dependence on machines was not going to a good place.

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Branding Conferences

The Un-Conference: Keeping Brands Human

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Brand Strategy Conference 2018

Today’s marketers must strive to eliminate the distance between brands and humanity.

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Brand Positioning

The Origins Of Brand Positioning

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The Origins Of Brand Positioning

It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.

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Re-Branding

Rebranding Strategy Guide

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 Rebranding Strategy Guide

Rebranding is one of the most difficult brand strategies to pull off successfully. Many try, many fail. To help marketers better understand when a rebrand is prudent, we asked the Branding Strategy Insider team to share their views.

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