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Author Archive

Brand Management

Brand Change Starts With Destruction

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Brand Change Starts With Destruction

The process of intentional change for brands — and people is a simple four-step process.

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Brand Strategy

How To Compete With Rival Brands

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How To Compete With Rival Brands

A world of abundance for consumers is a world of rivals for brands.

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Brand Management

Why Marketing Solutions Are Often Obvious

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Why Marketing Solutions Are Often Obvious

In the dangerous profession of space travel, astronauts have a saying to give context the problems they sometimes face; “no problem is so big that you can’t make it bigger.”

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Branding Conferences

Human-Centric Brands Cannot Be Automated

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Human-Centric Brands Cannot Be Automated

At the core of every brand is a reason for being — its purpose. Purpose is the difference that a brand makes in people’s lives, the answer to a human need, and when strong enough, the catalyst for lasting relationships. 

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Brand Culture Brand Strategy Workshops

Brand Culture Workshop

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Brand Culture Workshop

At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.

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