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Branding: Just Ask...

Migrating Multiple Brands To One

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Migrating Multiple Brands To One

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Diego, a CMO in Santiago, Chile who has this question about brand portfolio strategy.

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Brand Management

Brand Change Starts With Destruction

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Brand Change Starts With Destruction

The process of intentional change for brands — and people is a simple four-step process.

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Brand Strategy

How To Compete With Rival Brands

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How To Compete With Rival Brands

A world of abundance for consumers is a world of rivals for brands.

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Brand Management

Why Marketing Solutions Are Often Obvious

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Why Marketing Solutions Are Often Obvious

In the dangerous profession of space travel, astronauts have a saying to give context the problems they sometimes face; “no problem is so big that you can’t make it bigger.”

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Branding Conferences

Human-Centric Brands Cannot Be Automated

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Human-Centric Brands Cannot Be Automated

At the core of every brand is a reason for being — its purpose. Purpose is the difference that a brand makes in people’s lives, the answer to a human need, and when strong enough, the catalyst for lasting relationships. 

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