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Brand Management

10 Strategies For A Brand Turnaround

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10 Strategies For A Brand Turnaround

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jonathan, a CMO in Boston, Massachusetts who has this question about reviving a brand.

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Brand Growth

Brand Licensing Audits Reveal Pathways To Growth

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Brand Licensing Audits Reveal Pathways To Growth

In their quest for sustainable growth, brand owners may find themselves in one of two categories in regards to brand licensing:

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Brand Licensing

8 Keys To Brand Licensing Success

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8 Keys To Brand Licensing Success

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Cheri, a Marketing VP in Jacksonville, Florida who has this question about the keys to a successful brand licensing program.

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Branding: Just Ask...

Brand Strategy vs. Brand Positioning

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Brand Strategy vs. Brand Positioning

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Mike, a Marketing VP in Chicago, Illinois who has this question about the relationship between brand strategy and brand positioning.

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Recession Marketing

6 Ways Brands Can Respond In A Recession

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6 Ways Brands Can Respond In A Recession

Some economists believe that markets are cyclical, others see them as random. But all agree that economics is about deciding what’s valuable, and in times of uncertainty people re-evaluate what is valuable in their lives and what is not.

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