Deanna Mulligan, Author at Branding Strategy Insider

The Science Behind Brand Culture Success

In June 2018, after three days of intense competition and only a single event to go, the Women’s NCAA National Outdoor Track and Field Championship title remained up for grabs. The top three teams were separated by less than ten points. Sitting in third place, the University of Southern California Trojans were still in the running, but their path to victory was narrow. To win they needed nothing short of a first-place finish in the...

Connect With Us


Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe, Follow and Stay Connected

Choose how often you receive our insights.

© 2022 Branding Strategy Insider. All Rights Reserved.