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Author Archive

Brand Marketing

The Interdependency Of Marketing And Finance

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The Interdependency Of Marketing And Finance

It’s tempting to consider marketing and finance to be completely separate business disciplines. Marketing is about subjective, edgy, creative things like brands and television commercials. Finance focuses on hard, cold numbers. In reality, as most experienced business leaders know, the two disciplines are deeply entwined in the successful management of a venture. Though it’s not the only factor, marketing is one of the most essential drivers of business profitability and high valuations. Marketing is about revenue generation and growth, which is what drives the financial side of the business.

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Brand Management

There Are No Structural Barriers To Competition

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There Are No Structural Barriers To Competition

It is questionable whether there have ever been real long-term structural barriers to market entry.

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Brand Definitions

Key Measures Of Marketing Outcomes

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Key Measures Of Marketing Outcomes

Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the effects of a marketing activity cannot be measured.

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Branding: Just Ask...

Defining And Building Intangible Assets

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Defining And Building Intangible Assets

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Ron, a VP of Marketing in Indianapolis, Indiana who asks these questions about intangible assets.

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Brand Marketing

Marketing’s Role In Quality Of Life

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Marketing's Role In Quality Of Life

Marketers who already have an orientation toward creating value for customers in the markets they and their businesses serve can broaden understanding of that value by focusing more broadly on how marketing actions, products, services, and other market interventions contribute to improvements in the quality of life.

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