It’s advisable to adopt a holistic approach when measuring brand experiences. This entails obtaining employee, brand and financial metrics before, during and after your brand experiences have been built.
NEW THINKING
HomeAuthor
Darren Coleman, Author at Branding Strategy Insider
To build more relevant experiences you need to take a step back and consider the context your brand and the associated experiences will be built within.
We like to think we’re rational and logical, that we identify then assess the options, evaluate the consequences then make solid, well-thought-through and reasoned decisions. But the decisions we make are primarily influenced by the emotions we feel.
China’s extraordinary economic growth has been characterized by the production of high volume but relatively low value goods for export markets. This has allowed certain industries such as OEM’s (Original Equipment Manufacturers) to flourish but times are changing.
People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.