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Author Archive

Advertising

The Ultimate Value Propositions

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The Ultimate Value Propositions

Remember the New Yorker cartoon where two women are talking and one says to the other, “But enough about me. What do you think about me?”

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Marketing To Women

Marketing Brands To Women

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Marketing Brands To Women

It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally.

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Advertising

Encoding Advertising In The Mind

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Encoding Advertising In The Mind

While the first job of advertising is to get itself noticed, the second job is to be remembered. Otherwise, the third job, being persuasive, won’t typically have a chance for success until the advertising is being experienced directly at the point of sale.

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Building Emotional Connections

Brand Messaging For A Strong Emotional Response

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Brand Messaging For A Strong Emotional Response

Breakthroughs in neuroscience confirm what we marketers know in our guts, but sometimes forget in the day-to-day rush of preparing the next ad campaign launch.

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