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Corien Kershey, Author at Branding Strategy Insider

Aligning Employer And Corporate Brand Strategy

Today’s organizations — be they B2B, non-profit, government or consumer – live and die by their ability to build and deliver a strong employer brand that earns the trust and loyalty of their employees. If your external brand is the sum of all the experiences that someone has with your organization, then that is true of your employer brand too.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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