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Recession Marketing

6 Recession Strategies For B2B Brands

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6 Recession Strategies For B2B Brands

All the signs seem to point to a looming recession. Of course, recessions are almost always driven by emotional angst, and with every nervous sell-off or panicky tweet we set our course more firmly. Humans are nothing if not herd animals.

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Product Marketing

How Product Categories Influence Brand Loyalty

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How Product Categories Influence Brand Loyalty

There’s been some debate lately about whether brand loyalty is disappearing. Some business and marketing observers have tried to tie an overall decline in brand loyalty to a similar decline of loyalty in society generally.

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