Small companies possess one great competitive advantage over incumbents.
NEW THINKING
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Chris Zook, Author at Branding Strategy Insider - Page 2 of 3
As organizations grow, they inevitably become more complex and less focused, and they stop growing.
Janusian thinking is a term coined by the psychiatrist Albert Rothenberg to denote the creative benefits that can emerge from considering opposites simultaneously.
Companies find it enormously difficult to maintain self-awareness as the crises of growth hit and to make a realistic assessment of their vulnerabilities.
In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.