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Author Archive

Brand Differentiation

How Business Capabilities Can Differentiate Brands

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How Business Capabilities Can Differentiate Brands

In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.

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Brand Growth

Brands And The Paradox Of Growth

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Brands And The Paradox Of Growth

Growth creates complexity, and complexity is the silent killer of growth.

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Brand Management

How A Founder’s Mentality Propels Brands

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How A Founder’s Mentality Propels Brands

Despite their many differences, most companies that achieve sustainable growth share a common set of motivating attitudes and behaviors that can usually be traced back to a bold, ambitious founder who got it right the first time around.

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