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Author Archive

Brand Culture

Brands Must Preserve Their Noble Missions

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Brands Must Preserve Their Noble Missions

Everybody knows this problem. You call a big company with a question, but nobody seems to really want to help.

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Brand Management

How Brands Win With An Owner’s Mindset

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How Brands Win With An Owner’s Mindset

Small companies possess one great competitive advantage over incumbents.

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Brand Growth

Brand Advantage Is Built On Speed And Agility

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Brand Advantage Is Built On Speed And Agility

As organizations grow, they inevitably become more complex and less focused, and they stop growing.

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Brand Growth

How Brands Benefit From Janusian Thinking

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How Brands Benefit From Janusian Thinking

Janusian thinking is a term coined by the psychiatrist Albert Rothenberg to denote the creative benefits that can emerge from considering opposites simultaneously.

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Brand Leadership

Brand Leadership Requires Self-Awareness

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Brand Leadership Requires Self-Awareness

Companies find it enormously difficult to maintain self-awareness as the crises of growth hit and to make a realistic assessment of their vulnerabilities.

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