Search Amazon for books on branding and you’ll get over 10,000 results. Since brands are never finished, it’s important that we write about them, to uncover new ways to connect and create meaning with customers.
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Chris Wren, Author at Branding Strategy Insider - Page 7 of 35
Brands using chatbots as a replacement for human-to-human channels don’t understand conversational marketing.
Despite all of the privacy controversies surrounding online platforms, the share of US adults using social media, including Facebook, is mostly unchanged versus last year, according to a Pew Research study.
A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.
The 2019 Women’s World Cup is more popular than ever, on pace to reach nearly 1 billion viewers this summer. Just a few weeks ago, four current and former players of the US Women’s national team, including firebrand Megan Rapinoe, launched a lifestyle brand named Re-Inc.