It’s been a while since I’ve seen an article proclaiming, “TV is dead”, thankfully. But the options available to consumers in how they consume TV content continues to evolve and change.
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Chris Wren, Author at Branding Strategy Insider - Page 5 of 35
Like many large brands, McDonald’s has a charitable foundation that supports causes around the world. A few years ago in Argentina during their annual day of giving, called McHappy Day, they got an unexpected boost from their biggest competitor, Burger King.
Famed Psychologist and Harvard Professor Dan Gilbert once said that, “human beings are works in progress that mistakenly think they’re finished.” This idea is why, on Branding Strategy Insider, a number of writers continue to remind our readers that brands are never finished.
About two years ago, we wrote about Amazon’s growth as a advertising platform. At that time, more than 70% of online ad revenue was going to Google and Facebook. And while there still is no imminent threat to digital’s big duopoly, a new Forrester report points to some trends that show brands are moving from testing Amazon as a channel to implementing always-on strategies.
In a fantastic piece called Meaning Powers a New Era of Brand Strategy, Dr. Martina Olbertova reminds us that, “Brands aren’t just vehicles of branding products, services and experiences. Their primary business is meaning exchange. The primary goal of a brand should be to help people maximize their inner potential and become more of themselves.”