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Author Archive

Brand Identity

How Brand Identity Can Be Flexible And Consistent

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Brand Identity Should Be Flexible And Consistent

Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of, purposely limit choices to avoid a free-for-all of activations.

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Brand Management

3 Requirements For Building A Great Brand

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3 Requirements For Building A Great Brand

Search Amazon for books on branding and you’ll get over 10,000 results. Since brands are never finished, it’s important that we write about them, to uncover new ways to connect and create meaning with customers.

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Brand Marketing

Is Your Marketing Conversational?

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Is Your Marketing Conversational?

Brands using chatbots as a replacement for human-to-human channels don’t understand conversational marketing.

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Branding and Social Media

Evolving Platforms Shape Customer Expectations

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Evolving Platforms Shape Customer Expectations

Despite all of the privacy controversies surrounding online platforms, the share of US adults using social media, including Facebook, is mostly unchanged versus last year, according to a Pew Research study.

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Brands And Digital

What Slowing Digital Spend Means For Brands

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What Slowing Digital Spend Means For Brands

A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.

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