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Author Archive

Brand Leadership

Marriott’s Crisis Response Defines Brand Leadership

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How Marriott's Response Defines Brand Leadership

It was John F. Kennedy who said; “Change is the law of life. And those that look only to the past or present are certain to miss the future.” With an uncertain future at our doorstep, markets and people are anxious for someone to demonstrate decisive leadership, grounded in reality. Enter Marriott CEO Arne Sorenson.

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Brand Management

Brand Leadership In Times Of Covid-19

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Brand Leadership In Times Of Covid-19

Covid-19 is impacting nearly every sector of the economy. I live in Seattle, which was where the first case and deaths happened in the US. Companies large and small are doing their best to have employees work from home, which is easy for lots of us “knowledge workers” to do.

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Brand Management

Gaming: The Next Frontier For Brand Activations

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Gaming: The Next Frontier For Brand Activations

The gaming industry is predicted to be worth $300 billion by 2025. In 2019, both Apple and Google launched gaming platforms (Apple Arcade and Stadia, respectfully) that are changing standards and increasing accessibility to a diverse set of games. Smart brands are taking notice, uncovering new ways to connect with people in formats that aren’t expected.

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Brand Management

Trust: The Brand Opportunity Of Our Times

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Trust: The Brand Opportunity Of Our Times

Trust continues to be among the most important issues of our time: Trust in government, trust in the media and trust in brands.

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Brand Culture

Employee Activism Brings New Brand Challenges

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Amazon Employees for Climate Justice

A post on Medium from Amazon Employees for Climate Justice shares more than 350 statements from workers that focus on the company’s climate practices.

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