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Author Archive

Brand Storytelling

3 Brand Lessons From Stranger Things

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3 Brand Lessons From Stranger Things

In a few days, Netflix will release the much-anticipated second season of Stranger Things. The popular, nostalgic homage to 1980s sci-fi/thrillers is part of a growing number of TV-worlds that reflect stand-out traits of the collective journey.

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Brand Storytelling

How Stereotypes Weaken Brands

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How Stereotypes Weaken Brands

Stereotypes make everything about storytelling easier.

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Business to Business (B2B)

How B2B Brands Can Map Marketing Strategy

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How B2B Brands Can Map Marketing Strategy

Back in May, Emmanuel Probst shared that brand growth requires a full-funnel approach. While this is true for all brands, it becomes especially critical in B2B, where purchase cycles are usually much longer and involve multiple people with different responsibilities around the final purchase decision.

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Brand Management

How Are American Brands Perceived Abroad?

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How Are American Brands Perceived Abroad?

JWT just released a very interesting report called Brand America, examining how American brands are perceived abroad.

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Brand Management

Five Insights About Gender And Brands

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Five Insights About Gender And Brands

Gender is a loaded topic. Increasingly, the traditional notions of gender are being challenged by progressive attitudes that gender is fluid.

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