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Author Archive

Brand Management

When Brands Unite For Customer Benefit

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When Brands Unite For Customer Benefit

The growing movement to voice interface and search has been an evolving topic here on Branding Strategy Insider. This week, two tech giants, Microsoft and Amazon, announced a surprising (and refreshing) technology partnership wherein their proprietary assistants, Cortana and Alexa, will be accessible from each other.

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Brand Storytelling

A New Era Of Brand Storytelling

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A New Era Of Brand Storytelling

The idea of a branching narrative isn’t new in entertainment.

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Brand Storytelling

Remixing Your Brand With Transmedia Storytelling

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Remixing Your Brand For Transmedia Storytelling

There are many reasons to love branded PR experiences. With so many marketers focusing on what is possible online, getting to see brands disrupt real reality in creative ways not only delights those of us in the marketing professions, but activates customers in remarkable ways.

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Brand Storytelling

How Brands Can Adapt To Media’s Decline

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How Brands Can Adapt To The Media’s Decline

The age of disruption is full of contradictions and exceptions. Reuters 2017 Digital News Report reminds us that the digital revolution has wreaked disastrous effects on the media.

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Brand Marketing

Brands That Know Who They Are Can Be Fearless

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Brands That Know Who They Are Can Be Fearless

Enlightened brands should inspire us. Those that have figured out what they stand for, and what they don’t; who they’re for, and what they value project the kind of stability that can be counted on, and trusted.

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