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Author Archive

Brand Management

Cutting Too Deep Puts Brands At Risk

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Cutting Too Deep Puts Brands At Risk

When price wars flare up, staying competitive sometimes means cutting costs.

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Advertising

Amazon: Advertising’s Rising Power

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Amazon: Advertising's Rising Power

According to a report from ROI Revolution, roughly twice as many shoppers begin their searches on Amazon versus Google. And as Google showed the world with AdWords and Google Shopping, paid placements atop a robust organic search engine transformed eCommerce.

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Brand Management

When Founders Fail Their Brands

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When Founders Fail Their Brands

Mark Ritson is right when he asserts, “Founders are inseparable from the brands they create.” And sometimes that’s a problem.

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Brand Management

4 Ways Brands Can Transform Fear Into Hope

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4 Ways Brands Can Transform Fear Into Hope

In a piece earlier this week, Geoffrey Colon reminds us that, “Trends and behaviors aren’t committed to calendar years, time is not their master.” An ongoing trend of late is fear brought about by a highly valued ambition to innovate.

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Brand Growth

Driving Brand Growth In The Age Of Acceleration

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Driving Brand Growth In The Age Of Acceleration

Significant change is happening all over the world. Change that brands must pay close attention to.

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