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Author Archive

Marketing To Women

3 Trends Regarding Women Brands Should Watch

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3 Trends Regarding Women Brands Should Watch

Girls rule the world” was cited as a top disruptive marketing trend by Geoffrey Colon a few months ago here on Branding Strategy Insider.

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Brand Marketing

Brands Are Missing The Point Of Content Marketing

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Brands Are Missing The Point Of Content Marketing

Technology has liberated so many frontiers. We used to work at work; now we work anywhere and on any device. We used to watch television; now we stream video on-demand. And the examples go on and on.

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Disruptive Innovation

No Market Is Safe From Disruptive Innovation

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No Market Is Safe From Disruptive Innovation

Here on Branding Strategy Insider, Mark Di Somma outlined five essential strategies for brand growth. He noted challenger and national brands can grow extremely fast.

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Brand Innovation

Brand Innovation Creates Customer Concerns

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Brand Innovation Brings Customer Concerns

At the start of 2015, Edelman’s annual Trust Barometer revealed that the speed of innovation was greatly out of step with consumers’ ability to process the information. Even more poignant was a self-diagnostic of sorts for marketers in which consumers indicated they believed innovative products were being rushed into market without adequate testing and evaluation when in fact, many brands had met minimum standards required by local laws.

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Brands And Digital

Building Brand Connections In A Digital World

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building social brands through digital channels

When brands think of digital or social as “media” they err when they approach consumers as they do with other types of media. This is the wrong point of departure.

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