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Author Archive

Brand Management

Brand Safety In Sensational Times

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Brand Safety In Sensational Times

Last week, in the wake of the school shooting in Texas, one of my Fortune 50 clients suspended all media in the US until after the weekend news cycle.

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Branding & Retail

3 Brand Lessons From China’s Virtual Showrooms

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3 Brand Lessons From China’s Virtual Showrooms

In many ways, emerging markets are one of the best places to look for what’s cutting edge and breaking through in retail.

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Brand Positioning

Confusing Brand Positioning With Brand Purpose

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Confusing Brand Positioning With Brand Purpose

There was a period between about 2016-2017 where many brands seemed to conflate purpose and positioning.

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Brand Strategy

How Brands Are Marketing To Muslim Women

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How Brands Are Marketing To Muslim Women

Brands have been rapidly increasing their outreach to women in general.

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Brand Management

How Robocalls Hurt Brands

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How Robocalls Hurt Brands

Cheap marketing tactics are either wickedly brilliant one-offs or profoundly stupid. This piece focuses on the latter.

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