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Author Archive

Brand Management

4 Ways To Remove Friction From Your Brand

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4 Ways To Remove Friction From Your Brand

Several weeks ago on Branding Strategy Insider, we discussed an emerging trend called frictionless retail.

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Brand Culture

Building A Transformational Brand

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Building A Transformational Brand

No element of the modern world is safe from disruption.

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Brand Management

Brands And The Rising Importance Of Context

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Brands And The Rising Importance Of Context

Context is a gateway to empathy. To imagine yourself “in someone else’s shoes,” you first must know who is wearing the shoes, where the person wearing the shoes is, and what they are doing.

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Advertising

Brands Need A Creative Renaissance

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Brands Need A Creative Renaissance

Nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. With so much opportunity, it’s hard to imagine the effectiveness of advertising is in decline.

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Brand Management

Brands Must Give Customers More Evidence

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Brands Must Give Customers More Evidence

Declining trust in media institutions, governments, and corporations is leaving a vacuum which brands might fill.

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