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Author Archive

Brand Storytelling

Building Brands With Transmedia Storytelling

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Building Brands With Transmedia Storytelling

Storytelling master and Professor Henry Jenkins says, “transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

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Brand Marketing

Where Brand Influence And Engagement Intersect

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Where Brand Influence And Engagement Intersect

Marketing is not about breaking through, it is about being invited in.

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Building Emotional Connections

Brands Need A Unique Feelings Proposition

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Brands Need A Unique Feelings Proposition

Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”

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Brand Innovation

Brands Must Move To Humanity-Centered Design

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Brands Must Move To Humanity-Centered Design

Artefact’s Rob Girling and Emilia Palaveeva wrote a piece in Fast Company exploring the crisis facing the design industry’s reigning paradigm: Human-centered design.

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Brand Management

Three Steps To Becoming A More Ethical Brand

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Brand Strategy Patagonia

A convergence of socio-cultural changes, accelerated by digital platforms have seen brands increasingly take positions on political and other issues of public concern.

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