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Author Archive

Brand Marketing

How Brands Can Join The Conversation Via GIF’s

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How Brands Can Join The Conversation Via GIF's

We live in an age of visual communication.

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Business to Business (B2B)

The Optimal B2B Content Strategy Framework

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The Optimal B2B Content Strategy Framework

It’s surprising that, despite the data proving that marketers who have a documented content strategy execute more effective content marketing, as many as 63% of businesses still don’t have one!

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Brand Management

Diversity Is Imperative For Brand Leadership

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Diversity Is Imperative For Brand Leadership

Earlier this month, in a conversation on ESPN’s The Jump, journalist Nick DePaula told fellow panelists that Beyoncé had been in talks with several brands after news broke of her athleisure brand Ivy Park signing a deal with Adidas.

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Brands And Digital

The Media Supply Chain Every Brand Needs

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The Media Supply Chain Every Brand Needs

Last week in Florida, Marc Pritchard, Procter and Gambles Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control.

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Brand Purpose

Every Brand Purpose Must Be Defended

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Every Brand Purpose Must Be Defended

Shaping, guiding and controlling brand story used to be much simpler. In the “read-only” society (a term I learned from Geoff Colon) brands communicated and people could only listen.

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