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Author Archive

Brand Management

How Brands Lead In Times Of Need

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How Brands Lead In Times Of Need

This past Monday in the US, was an official holiday celebrating Dr. Martin Luther King, Jr..

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Business to Business (B2B)

The Why And How Of Building B2B Brands

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The Why And How Of Building B2B Brands

When we look back at the 2010’s, we’re going to remark that it was a decade largely driven by performance marketing.

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Brand Management

5 Brand Management Mandates For 2019

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5 Brand Management Mandates For 2019

2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to have ample opportunity to inspire and activate customers in ways that improve the discipline of marketing and drive revenue impact.

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Branding Trends

5 Cultural Trends That Brands Should Watch

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5 Cultural Trends That Brands Should Watch

Every year, JWT Intelligence releases their Future 100 which details non-obvious and interesting trends that may cross consumers’ paths in the year ahead.

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Business to Business (B2B)

How B2B Brands Succeed With Thought Leadership

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How B2B Brands Succeed With Thought Leadership

B2B brands have long used thought leadership as a way for customers to gain access to the brand’s specialized expertise.

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