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Author Archive

Branding and Social Media

Evolving Platforms Shape Customer Expectations

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Evolving Platforms Shape Customer Expectations

Despite all of the privacy controversies surrounding online platforms, the share of US adults using social media, including Facebook, is mostly unchanged versus last year, according to a Pew Research study.

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Brands And Digital

What Slowing Digital Spend Means For Brands

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What Slowing Digital Spend Means For Brands

A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.

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Brand Marketing

The Rise Of Inclusive Product Design

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The Rise Of Inclusive Product Design

The 2019 Women’s World Cup is more popular than ever, on pace to reach nearly 1 billion viewers this summer. Just a few weeks ago, four current and former players of the US Women’s national team, including firebrand Megan Rapinoe, launched a lifestyle brand named Re-Inc.

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Branding & Retail

7 Types Of Frictionless Retail

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7 Types Of Frictionless Retail

Brands are doubling down on customer experience and with good reason. Shopping is becoming more personal and engaging, there is increased importance being placed on building relationships and providing surprise and delight that goes beyond the transaction.

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Brand Management

Brands Unite For Growth And Good

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Brands Unite For Growth And Good

Richard Edelman coined an interesting term for our times: Brand democracy.

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