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Author Archive

Brand Management

5 Keys To Understanding Your Brand’s Competition

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5 Keys To Understanding Your Brand’s Competition

As a brand strategist, a favorite part of any presentation I give to clients is a section on their brand’s competitors.

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Brand Culture

How Employee Trust Leads To Trusted Brands

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How Employee Trust Leads To Trusted Brands

Every year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly.

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Brand Management

How Brands Lead In Times Of Need

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How Brands Lead In Times Of Need

This past Monday in the US, was an official holiday celebrating Dr. Martin Luther King, Jr..

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Business to Business (B2B)

The Why And How Of Building B2B Brands

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The Why And How Of Building B2B Brands

When we look back at the 2010’s, we’re going to remark that it was a decade largely driven by performance marketing.

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Brand Management

5 Brand Management Mandates For 2019

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5 Brand Management Mandates For 2019

2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to have ample opportunity to inspire and activate customers in ways that improve the discipline of marketing and drive revenue impact.

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