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Author Archive

Brand Management

Brands Must Give Customers More Evidence

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Brands Must Give Customers More Evidence

Declining trust in media institutions, governments, and corporations is leaving a vacuum which brands might fill.

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Brand Management

How Brands Are Capitalizing On Techno-Resistance

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How Brands Are Facing The Techno-Resistance

Each year at this time we gorge ourselves on the dazzling tech developments coming from CES.

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Brand Storytelling

Brand Storytelling In The Post Truth Era

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Brand Storytelling In The Post Truth Era

It is easy to understand why many are gravitating to the idea of a “post truth era.”

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Branding & Retail

Brands And The Rise Of Frictionless Retail

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Brands And The Rise Of Frictionless Retail

Customer experience is an extension of brand and much more.

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Marketing To Women

3 Trends Regarding Women Brands Should Watch

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3 Trends Regarding Women Brands Should Watch

Girls rule the world” was cited as a top disruptive marketing trend by Geoffrey Colon a few months ago here on Branding Strategy Insider.

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