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Author Archive

Brand Management

The Convergence Of B2B And B2C Brand Marketing

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The Convergence Of B2B And B2C Brand Marketing

Many years ago, Disney released a film called “Freaky Friday” in which a mother and her daughter end up switching bodies. In the last few years, I’ve noticed a similar trend happening in how B2B and B2C brands approach their marketing.

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Brand Management

Brands: Society’s Change Agent

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Brands: Society's Change Agent

Last week, I offered some examples of how brands are building personal relationships, going way beyond their traditional business interests to advocate for societal change.

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Brand Management

How Brands Are Building Personal Relationships

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How Brands Are Building Personal Relationships

Last week, in a twitter thread that went viral, frozen-meat company Steak-Umm asked, “Why are so many young people flocking to brands on social media for love, guidance, and attention?

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Brand Marketing

Brands And The Decline Of Influencer Trust

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Brands And The Decline Of Influencer Trust

There’s new evidence that suggests we may have passed the peak of influencer marketing.

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Brand Management

Build Your Brand On Meaning, Not Marketing

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Build Your Brand On Meaning, Not Marketing

To celebrate women’s empowerment, department store Harvey Nichols is changing their name to Holly Nichols for the month of September. This reminds me of the stunt IHOP pulled a few months ago when they changed their name to IHOB.

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