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Author Archive

Brand Management

Diversity Is Imperative For Brand Leadership

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Diversity Is Imperative For Brand Leadership

Earlier this month, in a conversation on ESPN’s The Jump, journalist Nick DePaula told fellow panelists that Beyoncé had been in talks with several brands after news broke of her athleisure brand Ivy Park signing a deal with Adidas.

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Brands And Digital

The Media Supply Chain Every Brand Needs

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The Media Supply Chain Every Brand Needs

Last week in Florida, Mark Pritchard, Procter and Gambles Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control.

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Brand Purpose

Every Brand Purpose Must Be Defended

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Every Brand Purpose Must Be Defended

Shaping, guiding and controlling brand story used to be much simpler. In the “read-only” society (a term I learned from Geoff Colon) brands communicated and people could only listen.

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Advertising

4 Problems Online Advertisers Face

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4 Problems Online Advertisers Face

In an article titled, The High Cost of Online Trash, Bob Hoffman once again reminds us that the complex online advertising ecosystem is still rife with potential fraud and abuse.

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Business to Business (B2B)

The Role Of Brand In Account-Based Marketing

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The Role Of Brand In Account-Based Marketing

Account-based marketing (ABM) is a growing, effective tactic in B2B.

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