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Brand Management

Defining The Boundaries Of Brand Activism

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Know The Boundaries Of Brand Activism

Nike isn’t the only Oregon-based brand making headlines about their activist-themed marketing campaigns these days.

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Brand Marketing

Brand Integration Strategy For Today’s TV

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Brand Integration Strategy For Today’s TV

It’s been a while since I’ve seen an article proclaiming, “TV is dead”, thankfully. But the options available to consumers in how they consume TV content continues to evolve and change.

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Brand Management

3 Ways Cooperative Competition Helps Brands

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Like many large brands, McDonald’s has a charitable foundation that supports causes around the world. A few years ago in Argentina during their annual day of giving, called McHappy Day, they got an unexpected boost from their biggest competitor, Burger King.

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Brand Management

Customer Expectations Rise With Brand Power

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Customer Expectations Rise With Brand Power

Famed Psychologist and Harvard Professor Dan Gilbert once said that, “human beings are works in progress that mistakenly think they’re finished.” This idea is why, on Branding Strategy Insider, a number of writers continue to remind our readers that brands are never finished.

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Brand Management

Amazon’s Increasing Ad Platform Power

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Amazon’s Increasing Ad Platform Power

About two years ago, we wrote about Amazon’s growth as a advertising platform. At that time, more than 70% of online ad revenue was going to Google and Facebook. And while there still is no imminent threat to digital’s big duopoly, a new Forrester report points to some trends that show brands are moving from testing Amazon as a channel to implementing always-on strategies.

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