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Author Archive

Business to Business (B2B)

How B2B Brands Succeed With Thought Leadership

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How B2B Brands Succeed With Thought Leadership

B2B brands have long used thought leadership as a way for customers to gain access to the brand’s specialized expertise.

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Advertising

How Evolving Print-Media Brands Are Creating Value

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How Evolving Print-Media Brands Are Creating Value

The last decade has seen sharp declines in traditional print-based media including magazines and newspapers.

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Re-Branding

4 Myths About Rebranding

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4 Myths About Rebranding

Last year, many of our Branding Strategy Insider authors offered their perspectives on one of the most difficult brand strategies to pull off successfully: The rebrand.

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Brand Management

Growing Brands Through Giving

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Growing Brands Through Giving

In a world of so much abundance, the reality that there are still a great many people who lack some of the most basic essentials is difficult to understand. Some brands have approached these problems head-on, developing a business model that incorporates giving.

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Brand Culture

How Diversity And Inclusion Power Brand Cultures

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How Diversity And Inclusion Power Brand Cultures

We’ve pointed out several times here on Branding Strategy Insider that today’s most successful brands are built from the inside-out. Each powered by a culture that is fully committed to living the brand…and something more.

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