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Author Archive

Brand Storytelling

Crafting Brand Stories That Inspire And Resonate

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Crafting Brand Stories That Inspire And Resonate

Consumers are no longer expecting brands to deliver value beyond the product. They are demanding it.

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Brand Storytelling

Branded Houses Offer A Single-Story Option

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Branded Houses Offer A Single-Story Option

The pull to simplify is felt strongly by brands.

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Brand Management

How Brands Can Navigate Social Issues

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3 Ways Brands Can Navigate Social Issues

Recently, Heineken UK jumped on the “reconciling differences” bandwagon and released a spot where people with opposing views come to understand each other (better) over a beer. While some in the industry lauded the approach as the antidote to Pepsi’s debacle, others have observed a different set of tone-deaf mistakes that are every bit as gross.

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Brand Management

Building Brands In A Voice-Activated World

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Building Brands In A Voice-Activated World

Voice technology has made great leaps in the past few years. Speech recognition error rates are approaching human levels, and machine learning continues to improve the ability to understand the nuances of natural language such as meaning or intent.

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Brand Management

4 Ways Brands Can Reduce Customer Outrage

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4 Ways Brands Can Reduce Customer Outrage

It seems that on a weekly basis, some major brand takes an action that sparks great outrage, especially on social networks.

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