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Author Archive

Advertising

Where Brands Fail In Online Advertising

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Where Brands Fail In Online Advertising

According to Statista, user penetration for ad blocking in the US grew 3% between 2017 and 2018 to reach 30.1%.

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Brand Loyalty

Innovating Brand Loyalty Programs

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Innovating Brand Loyalty Programs

Never forget that the digital revolution is changing the way customers buy and the way brands sell.

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Brand Differentiation

Privacy: The Next Great Brand Differentiator?

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Privacy: The Next Great Brand Differentiator?

For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.

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Brand Management

The Role Of Brand In The Channel

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The Role Of Brand In The Channel

For brands that rely on dealer and reseller networks, channel marketing and partner enablement are equally important as how the brand interacts directly with the customer.

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Brand Management

Leveraging Social Platforms For Brand Success

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Leveraging Social Platforms For Brand Success

While it is certainly important and meaningful for consumers to know that their brand stands for something beyond the products they sell, we build brands for one reason – to drive business.

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