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Author Archive

Brand Marketing

A New Strategy For Branded Content

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A New Strategy For Branded Content

The era of pervasive communication challenges traditional strategies, models and best practices.

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Marketing To Women

Building Brands For The Women Over 50 Market

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Building Brands For The Women Over 50 Market

A few years back JWT Intelligence published an interesting report called The Elastic Generation to describe a misunderstood group of Brits in their 50s and 60s that were not getting enough attention from brands.

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Brand Management

Brands Must Navigate Back To Relationships

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Brands Must Navigate Back To Relationships

There’s an understandable tension regarding the role of technology and whether it is strengthening or weakening human relationships.

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Customer Experience

Leveraging New Frontiers In Customer Experience

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Leveraging New Frontiers In Customer Experience

Say what you will about SXSW. Yes, it is over-hyped and terribly mainstream. Yes, it is the place to see lots of (often) impractical ‘shiny new things’ that solve very few actual problems. Yes, it’s a lot brands trying to outdo each other in a carnival of activation.

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Brand Management

Brands Face A Privacy Conundrum

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Brands Face A Privacy Conundrum

In 1999, Sun Microsystems’ then-CEO Scott McNealy infamously declared, “You have zero privacy anyway. Get over it.”

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