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Brand Management

Society Wants More From Brands

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Society Wants More From Brands

Here on Branding Strategy Insider, we’ve written numerous thought pieces on the perils and opportunities for brands that address important and often heated social issues.

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Branding Trends

From Contraband To Desired Brand

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Cannabis Brand Strategy

An industry with a projected worth of $50 billion by 2026, cannabis is poised to make huge gains in the lifestyle, health and wellness industries.

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Advertising

Ad Blocking: A Conundrum For Brands

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Ad Blocking: A Conundrum For Brands

There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have been available for many years.

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Brand Management

Live TV In Decline: What Brands Should Know

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Live TV In Decline: What Brands Should Know

Netflix, Hulu, Amazon and other video-on-demand services have long been a rallying cry for the “TV is dead” camp. And while TV is a long way from being dead, new data from the Pivotal Research Group suggests it’s changing in ways we can no longer ignore:

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Brand Management

6 Rules For Building Brand Authenticity

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6 Rules For Building Brand Authenticity

In The New Marketing Manifesto, John Grant says “Authenticity is the benchmark against which all brands are judged.” Authenticity is about being true to oneself; radiating a genuine quality.

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