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Catherine Hedden, Author at Branding Strategy Insider

How Leaders Find Opportunity In Uncertainty

As we plan for businesses to reopen, leaders are faced with one of the most critical moments in their career. How they lead through the reintegration process and throughout the next 18 – 24  months of uncertainty could set their organizations on a path to greater organizational performance and stronger stakeholder value, or create a situation of workforce resentment, anger and disconnection that could cost them everything.

Branding 4.0 For The 4th Industrial Revolution

In August 2019, 181 of the most powerful CEOs in the world, representing corporate giants such as JP Morgan Chase, Amazon, and Apple, made an extraordinary commitment. This commitment is so revolutionary that fully executed it will impact every facet of corporate America, from finance to governance, legal to investments, and performance to ownership. It will impact regulation, reputation, and relationships. And it will impact you.

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