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Author Archive

Brand Storytelling

Three Brand Storylines For Motivating Audiences

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Three Brand Storylines For Motivating Audiences

There are three kinds of stories that you can—and should—incorporate in any conversation or presentation intended to move people to action.

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Brand Storytelling

Seven Elements Of Impactful Brand Stories

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Seven Elements Of Impactful Brand Stories

“Signature brand stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,”

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Brand Culture

Brand Culture Drives Apple Store Success

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Brand Culture Drives Apple Store Success

If you’re looking for a “job,” Apple doesn’t want you. Apple prefers to hire people who hear a “calling” to apply.

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Brand Marketing

Brand Marketers Must Create Wow Moments

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Brand Strategy Apple Steve Jobs

The brain remembers the emotional components of an experience better than any other aspect. —John Medina

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