Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing.
NEW THINKING
NEW THINKING
Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing.
In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition.