Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Laura, a VP of Marketing from Atlanta, Georgia who asks this question about pricing strategy.
When to reposition a brand should be widely known and well accepted among marketing professionals, but it is not. Brand repositioning is necessary if one or more of these conditions exist:
As a brand steward, you must be aware of the laws under which legal protection is available.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers and journalists everywhere. Today we hear from Kathie, Editor of Store Brand Magazine in Boston, Massachusetts who asks these questions about the state of CPG brands…
A brand may enter new product categories, new product formats within a category (line extensions), or new markets or market segments.
