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Author Archive

Industry Issues

How Marketers Can Change Agency Culture

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How Marketers Can Change Agency Culture

In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies?

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Brand Management

The Female Economy Brands Can No Longer Ignore

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The Female Economy Brands Can No Longer Ignore

Back in the early 00s and pre-data-explosion, we didn’t have much evidence of the trillions of dollars women influenced in consumer decision making.

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Brand Management

Why Equality Is A Dirty Word For Marketers

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Why Equality Is A Dirty Word For Marketers

Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam. Google ‘Father of Marketing’ and get a gray man. One gray man repeated in particular – Phillip Kotler.

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Brand Management

Building Brands With A Female Lens

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Today’s Brands Require A Female-Lens

Let’s hear it for our Fathers. All of them – from our our father who art in heaven, our fathers who save lives in emergency rooms, to our fathers who program in A.I. and our fathers who market in business.

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