avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Management

The Female Economy Brands Can No Longer Ignore

By

The Female Economy Brands Can No Longer Ignore

Back in the early 00s and pre-data-explosion, we didn’t have much evidence of the trillions of dollars women influenced in consumer decision making.

Read More
Brand Management

Why Equality Is A Dirty Word For Marketers

By

Why Equality Is A Dirty Word For Marketers

Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam. Google ‘Father of Marketing’ and get a gray man. One gray man repeated in particular – Phillip Kotler.

Read More
Brand Management

Building Brands With A Female Lens

By

Today’s Brands Require A Female-Lens

Let’s hear it for our Fathers. All of them – from our our father who art in heaven, our fathers who save lives in emergency rooms, to our fathers who program in A.I. and our fathers who market in business.

Read More