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Author Archive

Brand Management

From Brand Activism To Brand Leadership

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From Brand Activism To Brand Leadership

Profound changes in cultural sentiment are shifting the landscape for business at an accelerating rate.

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Brand Management

Building Brands On Community And Belonging

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Building Brands On Community And Belonging

Belonging: The American psychologist Abraham Harold Maslow labeled belonging as one of our five basic needs, after physiological requirements (under which fall physical survival, including food, water, and shelter) and safety demands (including feelings of security and stability, living free of fear, and safe from harm).

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Brand Management

5 Mandates For Brand Citizenship

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5 Mandates For Brand Citizenship

Businesses have the potential for effecting societal change in unprecedented ways. Many businesses recognize the magnitude of their responsibilities. However many still don’t act on this recognition. – CultureQ participant

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