Profound changes in cultural sentiment are shifting the landscape for business at an accelerating rate.
NEW THINKING
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Anne Bahr Thompson, Author at Branding Strategy Insider
Belonging: The American psychologist Abraham Harold Maslow labeled belonging as one of our five basic needs, after physiological requirements (under which fall physical survival, including food, water, and shelter) and safety demands (including feelings of security and stability, living free of fear, and safe from harm).
Businesses have the potential for effecting societal change in unprecedented ways. Many businesses recognize the magnitude of their responsibilities. However many still don’t act on this recognition. – CultureQ participant